To make a website or blog stand out in search engines, it’s not enough to simply think about the layout and write content on specific topics. It’s also necessary to understand SEO tools and, based on this, use techniques that guarantee greater visibility .
Among the most effective strategies are backlinks, which direct readers to another page, either an external screen or the website itself, in orader to provide a complement to the information presented there.
But what are backlinks after all? In this article, we’ll answer that question and show you the types of backlinks you can use to attract search engine attention.
Summary of content
- What are backlinks?
- The 6 main types of backlinks that can be added to a text
- Nofollow Links
- Dofollow Links
- Low Domain Links
- Low Quality Links
- Internal Links
- Anchor Text
3. How to use backlinks strategically?
What are backlinks?
These are strategically positioned links within texts. These links direct readers to other pages that offer quality content and add insight to what they are reading.
This is a very effective website optimization tool. This is because Google understands backlinks as a vote of confidence that one website is giving to another, making the page appear stronger and more relevant.
At the same time, this mechanism improves your ranking, increasing quality organic traffic. Backlinks can be:
- Internal : The user is directed to other pages of the website itself, increasing the time spent on it;
- External: Links point to other sites that have more expertise on the topic or are trusted. This strategy is common when the site doesn’t have another publication that addresses the topic or that could complement the content.
There’s no specific number of links. However, it’s important that they contain quality content; otherwise, the strategy could end up middle east mobile number list hurting Google rankings, and other websites could also use this technique by redirecting to your own website.
When this happens, you can also benefit. In addition to attracting more visitors and increasing website traffic, you also become an authority on certain topics.
The 6 main types of backlinks that can be used in a text
1 – Nofollow Links
Links identified as nofollow do not generate authority for web pages . This is typically used when you don’t want to create a relationship with the linked site.
But why should it be used? Nofollow links can be useful when you need to mention a page that contains important information but has questionable content.
Another benefit of nofollow links is that they aren’t read as backlinks by search engines. This way, you’ll avoid affecting your page’s ranking.
2 – Dofollow Links
Unlike nofollow links, dofollow links transmit authority from one page to another . For example, imagine you have a website about nutrition, and another food blog inserts a link pointing to your website. You’ll be reinforcing the relevance of your content and demonstrating your authority on the subject.
The same logic can be applied when you add this type of link to your website. You’ll be showing that you consider the other page a lead genaration pradeep chopra has been part of the internet industry since relevant, which sends a positive message to Google.
Important: All links must point to trusted websites. Otherwise, the user experience will be compromised, as will the reputation of the network.
3 – Root Domain Links
Indicates the number of backlinks pointing to your website or blog from a single domain. If the website has many links pointing to your page, only one will be counted by search engines.
4 – Low Quality Links
Do you know what low-quality backlinks are? Also called low-quality links , they generally originate from:
- Spam websites;
- Website directories;
- Pornographic pages.
Because they are of very low quality, they can substantially harm the ranking strategy.
5 – Internal Links
Internal links are those that point to another page within a domain. They act in the same way as hyperlinks, which point to other posts with related content.
This type of backlink increases the time users spend on the blog and is therefore an excellent strategy within Content Marketing actions .
6 – Anchor Text
This text is a type of clickable phrase that helps users rank on Google. It’s usually a keyword related to the target page’s topic .
If you want to be an authority on how to start an online business , for example, try to get backlinks that have exactly that term.
How to use backlinks strategically?
More than just knowing what fax list backlinks are, it’s essential to understand how best to use them within an SEO strategy and how to build quality links.
Below we’ve created a list of tips for you to apply right now!
Don’t buy backlinks
As we explained earlier, when we add many links from the same domain, Google only considers one. Therefore, it’s important to seek out new sources and diversify the origin of your backlinks as much as possible .