The hottest B2B topics
The results here are hardly surprising—let’s compare the first three for a more objective view.
The graphs below represent combined results from all respondents (sales & marketing professionals).
What immediately caught my attention was the denmark whatsapp number data 5 million popularity of B2B marketing content among all respondents. If you think about it, this is completely in line with the latest tendency of sales and marketing alignment.
And I’m not the only one who thinks that. The revered Harvard Business Review says that the days of traditional B2B sales and marketing are over, and we’ll soon see an amalgamation of the two professions.
B2B marketing content rules all
Of course, marketers mostly care about what is the whatsapp secret message for bagayman? marketing (sales content is a close second)!
But here’s an interesting find.
Everyone in the sales department seems to have a keen interest in marketing content, too, except for two roles.
Sales and business development reps (SDR and BDR) show a much higher engagement with B2B sales and lead generation content, almost ignoring marketing. But with their very specific responsibilities, that’s to be expected.
The decision-makers from both branches, however, want to stay in the loop when it comes to marketing. Once again, this goes to show how gambling data critical digital marketing is for B2B companies.
The combined results across all respondents also indicate that a good grip on B2B marketing always comes in handy, regardless of your position.
For instance, sales teams can leverage buyer intent data, which is a crossover from the marketing domain. Even deep in the sales cycle, data obtained during marketing activities can add to the knowledge of your buyer personas and increase your results.
But there’s something else hidden in those graphs.
Account-based marketing is gaining traction
ABM (or account-based marketing) is a relatively new method for the B2B sector. Its essence lies in the highly personalized approach to marketing efforts for selected accounts. Oh, and it requires deeper integration with sales, too.
Notice how that pink bar has almost caught up with the red one that represents demand generation? This means that ABM is quickly becoming one of the most searched-for types of content.