In the world of marketing, getting a lead flow is like getting a lucky ticket to a future where your business is thriving and you’re cruising around the city in an expensive foreign car. However, not all leads are the same: not all of them have the same value.
Leads are the people who have shown interest in your offer and are willing to seriously consider it, and it is in your interests to have as many of them as possible. But what if, in the pursuit of quantity, you lose sight of the quality of the audience you attract? Reasons Not to Buy Leads What happens if the people you set out to “catch” are not the b2b email list ones you want to do business with or who want to do business with you? It is tempting to choose an easy win over a good one, but it can cost you dearly.
Let’s look at an example
Try to list all the techniques and methods that you think will allow you to attract a sufficient number of clients. This includes networking, sending emails, activating a referral system, Reasons Not to Buy Leads launching an advertising campaign on Facebook, contacting communities on social networks, content marketing , and much more. There are hundreds of options from which you can easily choose the most suitable one, but perhaps none of them is as unstable and erroneous as buying leads from third-party companies (third-party lead generation service).
It is no secret that many companies around the world blindly follow this strategy, but if you read this material to the end, you will understand why you should not do this.
In the process of buying leads, you exchange a certain amount of money for contact information about people who might (theoretically) show interest in your products or services. Whether or not they will actually show interest in your product is, as you can imagine, anyone’s guess.
Since you don’t know exactly how the lead information was obtained and what exactly allowed this person to be considered a potential customer, Reasons Not to Buy Leads you can’t be sure that you will be able to get your money back.
However, many people still believe that lead buying is a viable tactic, but is it really?
You think you just bought 50,000 contacts phone number lt of people interested in landscaping services in New Moscow, but in reality, you are looking at an outdated list of potential suburban home buyers from someone else’s email list. Have they bought a home in this area? Do they have an interest in landscaping services? This is anyone’s guess, but you must remember that the main goal of all lead selling services is to sell you this list of names, regardless of whether they are a good fit for your business or not. So do you still want to do business with them?
Remember that when you buy leads, you are paying primarily for quantity, not quality. You are entering a battle whose outcome is already clear: even if there are some people among this long list of names who are interested in the products and services you offer, Reasons Not to Buy Leads this does not mean that they will want to do business with you.
This is the difference between a good lead and a bad lead
A high-quality lead’s interest in your offer cannot be interpreted in two ways: he came to your landing page to buy a solution to his problems, and he definitely likes your offer. These are the people who are most likely to bring income gambling data to your business. Purchased leads will leave you with nothing but debt.
This material is intended to warn you against such dubious transactions as buying leads from third parties. Obviously, building your own lead generation system is much more difficult than this adventure, but if you still have not changed your mind, below are 7 points that you should take into account before handing over money to various crooks.
Contents of the article
1. Purchased leads do not have a high ROI
2. Converting purchased leads into paying customers is hard work
3. They will constantly try to lower your price
4. Working with purchased leads is unpredictable
5. If everything goes wrong, no one will return your money
6. Your leads are not only yours
7. Don’t confuse business with a lottery
Purchased leads do not have a high ROI
Let’s look at the first reason why purchased leads are a great way to waste your money, time and energy.
The thing is, with these lists you get the type of buyer who will research the market until he gets the best offer. Of course, there is nothing wrong or strange about this, but is this the kind of lead you were expecting when you paid for him: you only paid for him because you hoped that he was as close as possible to making a purchase decision.
As a rule, you will have contact with a person who will have little interest in your candidacy and will passively compare several service providers. This means that nurturing this lead and closing the sale will require a huge investment of time and will not return you a fraction of the money spent.