A recent addition to the marketing methods arsenal, ABM initiatives accounted for an average of 15 percent of budgets in 2021, according to this Salesforce report.
One more side note: Read our in-depth analysis dominican republic whatsapp number data 5 million of the benefits of ABM, along with some honest advice on how to get the most out of Leadfeeder with that usage scenario.
Now that we’re clear on the topics, let’s discover the types of content that our audience consumes on a regular basis.
The most popular types of content for B2B
Before I get into specifics, let’s talk about some basic rules.
Your B2B sales and marketing teams are made terintegration using the application up of regular people like you and me. And we—regular people—often choose one type or piece of content over another for very simple reasons. We usually prefer content that:
- Offers a lot of value
- Is well-made and appealing
- Doesn’t bore us to death
- Solves our particular problem
To sum up: people search for high-quality personalized content that can help with their pain points. And they’re picky about platforms, so the right choice of distribution channels can make the difference between a successful marketing effort and a flop. But we’ll get to that later.
Ok, it’s time to look at some other chart – combined results from all respondents:
Right off the bat, we can see that case studies and video content are a hit for both teams. Also, managers consume the highest volume of content of all roles.
Are we at all surprised? No. Are we going gambling data to write more about those pretty colored bars? Yes.
Case studies/success stories
Everyone loves a good story. Especially when it ends well.
Sales and marketing pros search for success stories and testimonials for one reason:
- We want to make sure that something works as advertised
By the way, you’re welcome to check out some of Leadfeeder’s success stories. We’ll keep them coming.
Videos
Video is currently the most ubiquitous online medium, period. You can find literally any content you need on YouTube and Vimeo, and platforms like Facebook, Instagram, and TikTok are now prioritizing video as a marketing tool–even going so far as to reward you for using new video tool releases.
The format naturally lends itself to storytelling. It’s perfect for it. Anything can be a video: a blog, a tutorial, a case study, an interview, or a webinar.
While we’re here, let’s also see what types of video content our survey participants like the most.
Pure, undiluted value is what we want. The more value we can get from a video without spending the whole day glued to the screen, the better. Concrete tips and solid advice from people (and animated characters) who know what they’re talking about.
The bottom line: we promise to shoot more Leadfeeder videos for you to enjoy.
Blog articles
Blogs seem to have been around since the advent of the internet, yet they remain surprisingly popular, coming in third in our overall rating.
Producing regular, value-packed blog posts is a great way to create touch points between your B2B business and your audience. Capitalize on thought leadership and build trust by always delivering on your promises and addressing the readers’ pain points.
Loyal visitors of your blog can one day convert into your ideal customers.
At least that’s what we hope for when we create our posts the Leadfeeder way.