Sending automated emails is another communication tool we recommend using to increase the reach of your B2B corporate videos . Marketing automation allows you to automatically send emails to groups of users with specific. Criteria and managed by a professional tool, either through email platforms or a CRM. In this email series, we can integrate video marketing by selecting. Those emails where, based on the type of content we send. We embed a related video. Here, our users can learn more about. Our product demos if we’re using a lead nurturing strategy to advance. A sales process, or a tutorial video if we’ve implemented a post-sales content strategy.
Adding thumbnails in the
Email itself, linking to your own videos, will allow you to improve your video. View rate and also achieve greater engagement phone number database within the email itself. By sending content strategically targeted to the needs or specific needs of your potential customers, you increase both the sales lead qualification and your brand’s positioning. It’s important to keep in mind that marketing automation strategies shouldn’t target your entire database. Segmenting it by needs or profile type is essential so they receive relevant content about their work, sector, or industry. 5. Optimize audiovisual content for trade shows and events.
With the return to normalcy
The industrial sector has actively resumed its presence at trade shows and conferences. Whether physical or hybrid , in-person therefore, when choosing a provider attendance at these events is still marked, albeit increasingly less so, by the presence of physical materials. What used to be large commercial catalogs are now specific technical sheets that, thanks to a QR code, take us to a website where we can find more information about a product or service. You can use the stands to promote your videos with these two options: Use of LED or large-format screens at events .
Here, the placement of the screens
The layout of the space should be geared toward capturing visitors’ attention and making your booth more attractive. This is italy numbers undoubtedly a great ally for directly impacting your audience. Customized QR codes link to pages where the video presents our solutions catalog in a more attractive and accessible way. If you have a series of product-specific videos, you can also link directly to these contents. Here, we recommend returning to the first point, where optimal uploading and editing of content on YouTube will facilitate its dissemination. Video marketing strategies for industrial professionals.