You may have noticed that good customer service can create a relationship with your customer that can blossom into something beautiful. A good relationship can open many doors. This is something that most businesses lack.
Let’s start with my experience
I have noticed how important a personalized relationship with a company can be to me. To this day I still remember Dell’s almost perfect customer service. It all started with me ordering my first Dell computer. They walked me through the process and asked me what my needs were so they could customize their computer. Throughout the life of the product, industry email list there were some issues, but the help they offered made me forget about the problems with their product. The immediate response to my question made me feel like the company was listening to me.
Interact with your customer
Having a problem is one thing, being heard is another. I have noticed that many large companies still neglect their customers unless they are put in the spotlight. In the Netherlands, we have seen how incredibly what is volunteer planning? powerful YouTube entertainment has become. But it hasn’t always been this way. You don’t become a popular brand by waiting to help someone until a film crew arrives at your house. Listening and talking to your customer is the best way to address a potential problem and give them a great customer service experience .
Being active on multiple platforms like Social Media , caseno data by phone or by chatting will give users enough options to get in touch. This gives organizations great data on how they implement their service, but seeing that they only respond when there is a problem, actually means they are using their Social Media defensively. Creating real human interactions is what increases your brand value and a better experience.
When you look at other brands (especially on the Twitter platform) like Chipotle or Wendy’s you see that they are joining in the conversation. While Twitter is something of a more appropriate platform to keep a conversation going, that doesn’t mean it’s impossible to do so on others. Daniel Wellington’s Instagram content makes it possible by highlighting images taken by fans around the world. It keeps the buzz going for their content and can certainly generate interesting conversations within the comments section.
I am incredibly fascinated by brands that have managed to reflect their culture and vibe in their content and engagement with their fans.
Great service starts with happy employees
Establishing this is not just about telling your employees to pick it up and make changes to how they look in shape. Delivering the right intent must start at the top. As a leader, CEO, CMO, or manager, you must be the right example. Small gestures towards your employees can go a long way. Small changes in a more fun work environment (like a ping pong table or a healthy food kitchen ), but don’t try to ignore your company’s DNA. Make the right changes that fit your company’s DNA and vision. In the end, small gestures will impact your employee’s mood.
Employees who work can have an incredibly difficult job dealing with angry customers on a daily basis. It is important to give them the attention they deserve and talk about their work and their future. A happy employee is a solid foundation for great execution in the customer relations department. Perhaps there should be a CCO (Chief Culture Officer, as Gary Vaynerchuk advocates in The Thank Economy). A person who talks to the employee and provides personal guidance on their development. There are many other great tips and tricks found in Gary Vaynerchuk’s The Thank Economy . I highly recommend you get it!