Creating a website’s homepage can be easier than you think. With the tools available on the market today, it’s possible to create unique pages to attract new visitors and, as a result, sell your products and services.
However, to be successful, you need to pay special attention to the creation of your website; if it’s not of good quality and lacks engaging content, the likelihood of repeat visitors to your site will likely decrease.
In this post, you’ll understand why it’s so important for a website’s homepage to be creative and engaging. You’ll learn all the elements that can’t be left out, as well as the most common mistakes that cause a negative first impression about your brand.
Excellent reading!
What is the importance of a website’s home page?
A website’s homepage is the calling card of any business and therefore directly influences the time visitors spend on the site. Except when someone accesses an internal screen through a search engine or a social media post, the home page will be the first thing a person sees.
Furthermore, a website’s homepage sets the tone and the interaction that will occur between the user and your brand. Even if you have an amazing blog or an exclusive service, if the first impression isn’t great, visitors will be discouraged from continuing.
Imagine you have a physical store; for the first contact to be effective, it’s essential to design an attractive display case and train your salespeople.
Now, thinking about the virtual world, a website’s home page should have the same effect. It should be clear, intuitive, and demonstrate the type of product and service it offers. In addition, you should guide the visitor to the section they’re looking for , allowing them to navigate intuitively.
Without these features, it’s difficult to know what a page offers or to be sure you’re in the right place. Consequently, the time spent on a page can be reduced, as can the likelihood of making a sale.
The most common mistakes made on a website’s home page
1 – Presenting too much information at the beginning
When creating a website for your business , it’s important to follow the motto “less is more.” Having too much text and images on the homepage can hurt conversion rates. This can happen because too much information often leaves visitors confused.
When thinking about design, try to use content that’s relevant and still conveys effective brand messages; otherwise, it’ll simply distract users.
2 – Including too many CTAs on the screen
A call to action is an important tool because it directs visitors to take action on your website. When it lacks clear objectives or is america phone number list overused, it can hinder conversion, as the customer will be confused about which task to take.
Remember that the CTA is halfway between rejection and sale. So using them carefully and efficiently is essential.
3 – Leaving the home page loading slowly
When creating a website’s homepage, don’t forget to ensure it loads quickly. In addition to being a user requirement, speed is one of the criteria Google evaluates when ranking.
Slow pages thus alienate users, harm sales, and also cause problems with search engine rankings.
Learn about some free tools to test your website’s loading speed .
10 elements that cannot be missing from a website’s home page
1 – Your brand
Typically, the page’s logo remains in the upper left corner, and whenever clicked, it directs to the home page. This is an essential a lead genaration which are only intend for busins or recruitment detail in any web project.
2 – Product or service offered
Your website visitors should know exactly what product or service you offer from the moment they visit your homepage. If they have to search for that information, they may lose interest (and you, the sale).
3 – Navigation menu
When creating a website, develop a simple navigation menu with a special focus on the information you want to convey. Avoid adding too many links, because as we discussed earlier, too much information can lead to confusion.
4 – Amount of content
According to the Usability and User-Friendliness study by Usability First , the content line should contain between 40 and 60 characters so that the reading is neither too short nor too long.
Depending on the layout or theme chosen, it’s necessary to pay attention to the proportion between the content area and the sidebars to avoid visual clutter.
5 – Internal calls
One tip for creating a website’s homepage and making it more efficient is to add calls to action to the internal screens. These should be creative and interesting, and direct you to the main areas.
6 – Images about your business
If your website is for a beauty salon , for example, the home page needs to contain images that represent your business, with photos of hairstyles and hair coloring tips. The idea is to let the visitor know exactly where they are at first glance.
7 – Link to social networks
One way to keep customers connected to your brand is by providing links to social media. WordPress, for example, allows you to add links to websites like:
- Facebook;
- Twitter;
- Pinterest;
- LinkedIn.
8 – Space for user registration
A fundamental element on a website’s homepage is the space for email subscriptions to receive newsletters . This is a very fax list effective way to encourage customer loyalty. A good tip is to offer a reward after registration, such as a discount on a future purchase.
9 – Consistent Typography
Gone are the days when font choices were limited to, on average, three options. With the emergence of Google Fonts and Adobe Fonts , it’s possible to choose the typeface that best suits your business.
Caution : Choose only one or two fonts and maintain consistency throughout your website. Otherwise, the page may become very heavy and slow to load.
10 – Search bar
Search engines are very useful when the website has a lot of content, such as an online store. This search box is generally added to the top right corner of websites and is large enough for the user to type in a few keywords, making it easier to obtain precise results.