“After-sales follow-up” is a Japanese-English term that corresponds to the English term “after-sales service.” In business, after-sales follow-up refers to the ongoing support provided to customers who have purchased a product or service even after the sale.
For example, if a customer who has purchased a home appliance inquires that they “don’t know how to use it,” providing an easy-to-understand explanation is one example of after-sales support.
In addition, in the unlikely dataset event that a product malfunctions or is recalled, prompt repair or replacement is also an essential part of after-sales support. Even in such situations, putting yourself in the customer’s shoes and responding appropriately and sincerely will help build trust.
The Importance of Aftercare
Many people will choose a company that provides thorough after-sales support. Customers who receive proper after-sales support will have their concerns resolved and will be more likely to have a favorable impression of the company. This will build a relationship of trust and lead to repeat customers.
As a result, companies complete marketing funnel guide – strategies to attract, engage and convert with solid after-sales support will be more competitive and will be able to continue to grow.
There are many benefits that companies can gain from providing after-sales support. From here, we will explain in detail the specific contents of six benefits.
Build trust with your customers
By providing proper database d after-sales support, you can deepen the relationship of trust with your customers.