Every industry has competition, and you should Who are know canada phone number list who your specific competitors are for your niche. Explaining how your product or service differs from the competition can help the agency design campaigns that leverage your weaknesses to leverage your strengths.
A detailed brief that answers these questions will provide your chosen digital agency with the effective background to develop a plan to achieve your marketing goals.
Once you and your agency have answered these questions and are in sync, you can begin implementing your digital campaign. However, it doesn’t end there; be sure to hold ongoing meetings, follow-up calls, and solicit feedback.
How to create a perfect marketing brief
A solid report can make or break a marketing campaign. The report provides a solid foundation to ensure an internal or external team is aligned to execute the strategy. If you choose an external team through the RFP process , writing a detailed marketing brief is absolutely essential.
A marketing brief must achieve 4 critical points for the team
- Explain the purpose of a introduction to relational databases given marketing strategy.
- Detail the measures that will determine the success of a campaign.
- Identify the audience and expected results of the project.
- Establish clear goals, timelines, and responsible parties for the marketing campaign.
Before preparing a marketing brief
- Review expectations with the creative team and stakeholders. If everyone understands the purpose of their contributions to the overall project, quality work will be produced.
- Avoid jargon, slang, and acronyms.
- Remember to keep it simple but as detailed as possible.
During the process of creating a marketing brief
- Constantly ask what, why, who, how, and when: details, details, details.
- Continually make the content engaging, relevant, clear, and factual. Since this brief is shared with all staff (and, in some cases, with external parties), it’s vital that the material be clean and concise to ensure the project’s success.
- Every decision made must be related to the overall objective of the project.
Prepare the briefing
Three general guidelines to follow: define, plan and evaluate.
A step-by-step guide to creating a marketing brief:
DEFINE
Creating a marketing brief requires marketers to aero leads define, plan, and evaluate their processes.
- Background . Give a product/brand/services brief. What are the company’s core values? What is the brand’s personality, philosophy, or mission statement? What is the brand voice? Be as detailed as possible so that not only internal staff members fully understand the company’s purpose or existence, but also external parties such as stakeholders, directors, advertising agencies, and copywriters are fully informed. Detail pricing and sales processes as well. Describe the current situation.