Any CRM for shopping centers should allow you to configure automation flows (or workflows). As you might guess, we’re talking about the ability to automate and schedule a series of emails or tasks based on a specific user action or information about that contact on the platform. Here we will mainly differentiate between two types of automation: Automating mailings and marketing actions . There are millions of possible campaigns that could be implemented here. For example, if you know your contacts’ dates of birth, you could wish them a happy birthday and automatically.
Send them a discount coupon
To use at the mall that week, so you can also track when it’s used, in which store, etc. Automation of internal processes . More specifically, it’s designed to phone number library save time, automate registrations, improve database quality (for example, why not automate the unsubscription of members from your shopping center’s kids’ club who signed up several years ago and, due to their age, will have little interest in these types of campaigns), send statistical reports on a specific schedule, assign customer service tasks, etc. 6. Legal compliance and database cleanup It’s essential for any company to be able to demonstrate.
How contact information was
Collected and whether it complies with data protection regulations . Some questions you should be able to answer: How many people that internet speed may vary depending have access to your contact information? How long would it take to know what information you have about a user and when it was collected? Can you prove that you have a user’s express authorization to manage their personal data? If a user asks you to delete their information from your databases, can you do it centrally on a single platform, or do you have the information spread across 10 Excel files?
Beyond these legal considerations
It’s also important to follow a series of best practices to maintain a clean and up-to-date database . For example, you could consider italy numbers running re-engagement (or deletion) campaigns for low-quality leads who haven’t opened emails sent by the shopping center in a certain amount of time. We’re discussing six areas for improvement that could have a significant impact on your marketing efforts . If you want to take the first step toward boosting your. Shopping center CRM strategy, at Bannister Global we have the.