Shopping centers closed 2021 at levels still below the pandemic level, with sales 23.5% lower than in 2019 and 13.5% fewer visitors. However, these are encouraging figures compared to 2020, as they achieved an increase in sales of more than 21% and increased visits by almost 20%. These data lead us to predict an upward trend in visits in 2022. This optimistic outlook translates into the introduction of new spaces : eight new shopping centers are planned to open in Spain between 2022 and 2024, adding to the 570 currently operating in our country.
Given this promising and competitive
Outlook, it’s undoubtedly important to find marketing strategies for shopping centers that allow them to differentiate themselves from the whatsapp number database competition , so that customers choose our offerings as their first option among the options available in their area. We must strive to offer customers a comprehensive consumer experience , including shopping, leisure, dining, and other activities. In short, we must ensure that the visit to the shopping center is as extensive as possible, thus expanding the possibilities for cross- selling . In this situation, we can detect a series of trends for shopping centers for this year.
Omnichannel While the increase in
Online sales is a fact, new options like click and collect can help. Drive customer traffic to the shopping center , encouraging them the importance of fast internet for watching videos to opt for. Other products or services offered in person once there. In this sense, it is important to have a wide variety. Of products and services that complement each other and help consumers spend more time enjoying the mall . How do we achieve this? The key to successfully embracing this trend is to put customers.
At the center of the marketing
Strategy and establish a constant dialogue with them through. Traditional channels, but also through everything new italy numbers technologies offer. Social media, email marketing, content generation, applications, CRM… In short, harnessing. The potential of artificial intelligence to put it at the service of customers. This way, we will not only reach a wider variety of targets.