But above all, you’re afraid of spending 50 to 100 euros on a bottle that you’re not sure you’ll like.
When we first begin our passion for rum, the fear of losing a significant amount of money holds us back from buying bottles we want. This hinders our discovery of this world.
In this article we will see how to stop braking and shift into second and even third gear.
It’s funny that I found myself having to answer these questions while writing this book . I share a lot on social media and I had the opportunity to receive a bottle of rum from a subscriber. I was thinking of paying him the amount of the bottle and he finally offered to send him a bottle of equal value. A challenge I accepted.
The good news is that there were already two questions I easily answered
The first was that I had a limited budget of 100 euros, and I needed to find a tasting rum.
The first difficulty was that I found myself in special lead the pattern I detail below of the connoisseur who must search for another connoisseur. The particularity that makes it difficult is that I don’t know the other connoisseur. I chat with him on Instagram, but I’ve never met him.
So I ask him a few questions to find out what he’d like. And here, he poses an additional challenge, because he wants to be surprised. This still allows me to answer two additional questions:
Who is this rum for?
What amateur?
I don’t give up and I still ask him a customer journey mapping: advanced strategies to decipher the customer journey few questions to refine the search profile. I want to know a little more about his tastes, what he has so as not to take a bottle from his collection. I also ask him what type of profile he likes.
And then he throws me a new curveball by telling america email me he has twice my collection . Imagine having to find a surprising bottle for someone who probably! knows a lot more about rum than you do.