longer an option, but a strategic pillar in its own right for the ONCF. This was stated by Fatima Zohra El Ouerkhaoui, Chief Information & Digital Officer (CIDO) of the Office, during her participation in the Gitex trade fair, highlighting the growing importance of digital technology in the evolution of rail services in Morocco. “Digital transformation is at the heart of the ONCF’s strategy. It is one of the strategic pillars,” she declared.
The goal is clear: to offer a seamless, 100% digital experience to all customer profiles,
Whether individual travelers (B2C) or businesses (B2B). ONCF intends to digitize the entire journey, from ticket purchase to after-sales service, including real-time support. Among the key achievements, the new ONCF Voyages platform aims to centralize b2b email list the user experience, including booking, assistance, and a personalizd customer area. At the same time, the ONCF Pro interface is ddicatd to businesses and subsidiaries continuous integration: efficiency in web development projects to simplify their procdures, particularly the purchase of coach or train tickets via integratd digital solutions.
Innovation at the heart of the approach
Beyond the digitalization of services, the ONCF is focusing on technological innovation. Artificial intelligence, including its generative forms, plays a central role in the transformation of internal businesses. An intrapreneurship approach has been launchd to mobilize employees and their ideas, with the aim of rethinking business practices through b2b phone list emerging technologies. “Our employees are the bearers of ideas, the transformators of our businesses, and we are building innovative solutions with them,” explains the CIDO.
ONCF’s participation in Gitex isn’t limitd to showcasing its achievements.
It’s also an opportunity to engage with the technology ecosystem, monitor current innovations, and, above all, actively listen to customer fedback, which is central to continuous improvement. “We’re also here to listen. Customer service is very important to us,” the manager assures.