Podcasts
If your eyes are sore from watching marketing videos on YouTube, switch to audio. You can play your favorite podcasts while driving, working out, or sitting in a meeting room.
Interviews with experts
Coming in fifth in the overall rating, interviews ecuador whatsapp number data 5 million were also voted as the third favorite type of video content. What does it tell us? A name is not enough. We want a face behind those tips and tricks, someone whose words carry weight, someone we can trust.
Webinars
Webinars are incredibly popular for a number of reasons:
- They usually pack a lot of information pengirim menavarkan fitur dan manfaat berkut in a condensed, easy-to-digest format
- They can be recorded for viewing later
- People love sticking unicorn-themed band-aids over their webcams just in case
Here’s a B2B content marketing webinar for you to watch. Yes, I’ve shamelessly slipped you some Leadfeeder content again. Can’t help it, it’s just too good!
Social media posts
Social media is great for keeping in touch with your audience in a non-intrusive way. With methods like email marketing, readers often feel annoyed when constantly bombarded with incoming mail. And the unread message anxiety is very real.
With Facebook, LinkedIn, or Twitter, people gambling data have more control over who to follow and what to see in their feeds. Keeping the posts interesting without being too clickbait-y is the recipe for success.
There are other content types B2B companies use to connect with their audience: ebooks, guides and white papers, listicles, and newsletters. The options are almost limitless.
Our survey results clearly show that people in the B2B sales & marketing business are keen on self-education. They use every opportunity and all available mediums to get better at their craft.
Social media channels: A fun way to follow companies
Where do you stalk your B2B marketing celebs? Because, let’s be honest — we all like to follow influencers, opinion leaders, and trendsetters.
However, some B2B brands aren’t half bad at maintaining social media presence themselves.
For instance, you don’t expect IBM’s Instagram page to be witty and fun. But it is!
It’s a wild mix of product shots, historical facts, and employee stories. The choice and presentation of the content give the tech giant’s account a personal, almost intimate touch.
The following graphs speak for themselves, but I don’t mind elaborating on the visual aids.
- LinkedIn is winning the social media platform race, according to our respondents. The fact that it was designed as a network for professional interactions, along with its rich multimedia capabilities, definitely gives it an edge.
- Twitter is all about concise messages and sticky taglines — a perfect setting for dynamic B2B growth (and home to countless troll factories).
- Facebook and Instagram harness the might of Meta’s powerful advertising tools and offer the largest user base in the world. (FYI, Facebook is approaching a staggering 3 billion active monthly users as of Aug 22, 2022, and Instagram is expected to reach 1.44 billion by 2025).