When a product has just appeared on the market, it is How to Promote Unknown  important to convey its unique advantages and name to the consumer as quickly and clearly as possible. We tell you how to prepare for promotion, create demand and maintain interest, and also share useful tricks.

What needs to be done before promotion

Before you can promote your product, you need to lay a solid foundation. Where should you start?

1. Analyze the market

Understand what already exists in your niche: whatHow to Promote Unknown products the audience knows, which ones generate the most interest, and what people say about them. To do this:

• Conduct research . Surveys and focus groups will help you better understand the needs of your audience;
• Read reviews . Customer comments can provide many clues about what they are missing or what could be improved;
• draw conclusions . Use available statistics on competitors and the market – financial, advertising indicators and other key metrics. For example, in the free tool “Pulse”  from click.ru you can find out CTR, CPR, conversion in your market niche and region, and much more.

Pulse interface click.ru

2. Define your target audience

The more accurate the portrait, the easier it is to set upHow to Promote Unknown communication. Segmentation allows you to avoid unnecessary expenses and advertise the product to those who are ready to buy it. Use:

• information about the gender, geography, age, interests of the target audience, and its behavior on the Internet;
• building customer personas – visualizations of the buyer.

Now it’s time to move on to the next stage of preparation. Here’s what it involves.

3. Work out your USP (unique selling proposition)

USP is a competitive advantage presented in a form c level executive list understandable to the audience. The formula for a good USP looks like this:

• What problem or need does the product solve for the customer?
• How exactly does the product help solve the problem?
• What benefits does the customer get from using the product? How does it stand out from the competition?
• How does the product improve life on an emotional level (what emotions does it give)? This is an optional item – the product may not have emotional benefits.

Example:

• Problem: “Tired of wasting time in traffic jams you can certainly imagine what this is all about on the way to work or school?”
• Solution: “Our electric scooter allows you to quickly and conveniently get to your destination without traffic jams and gas costs.”
• Advantages: “It will travel up to 60 km on one charge and will not harm the environment.”
• Emotions: “Start your day stress-free and save time!”

4. Increase your visibility

Create a unified visual style.

• Ideally, a brand book with a logo, color palette, fonts, icons, and graphic elements. If it is impossible to make a brand book, you need to at least develop a logo and color scheme for the design.
• Tone of Voice: How does the brand communicate phone database with customers? Informally or formally? Reservedly or friendly?
• Examples of design of materials (advertising banners, business cards, etc.) and text messages (product descriptions, responses to reviews, etc.).